For many owners of start-up businesses, choosing a name for their business can be a daunting task. Here are some things to consider when choosing a name:
1) Does it convey the right message? If you’re starting a CPA Firm, naming the business after the partners may convey the right feel of expertise and refinement, but if you’re starting a local bakery, such a stodgy name may not help promote your image as well–you may need to try something a little more catchy.
2) Does it adequately describe my business? For many small businesses on a tight marketing budget, having a name that describes what you do can be a huge boon. Not only does it help customers quickly identify if they need your product or service, but it also helps draw traffic to any websites or web postings you may have when people search for the specific product or service you offer.
3) Is it legal? Before naming your company, you will always want to consult your attorney on issues regarding the rights to your proposed name. A business attorney can help you understand whether you must include any special designations (e.g. Inc.), whether it is advisable to trademark your name/logo, and how you should register your name with your state.
In addition to these tips, see this article which provides some helpful ideas for naming your business.
